Genos

Cheesesteaks trump filet mignon in Kelly’s Eagles offense…

cheesesteakGenosIt’s all becoming clear to me now…

Although we might have preferred a slightly less snarky way of proving a point, Chip Kelly has definitively set the tone and the modus operandus for the Eagles’ offensive system as long as he is head coach in Philly. The key word here is “System”…

$10 million might be a reasonable expenditure in Kelly’s system for an elite distributor of the ball, say a younger version of a Tom Brady on the rise, for example, but not for a plug’n’play component at wide receiver— especially one who doesn’t block downfield very well or very willingly.

The “System” is King. And it will run just as well with a menu of cheesesteaks as it would with a menu of prime beef.

This is not a revolutionary approach. New Orleans, New England and to some extent San Diego have been feeding their offenses “The System” for years. The shock value to Eagles fans is in the realization that Kelly and G.M. Howie Roseman have now so definitively committed to an interchangeable parts approach on offense. You see, for years we were told by the Eagles organization how the offense depended upon the individual talent levels of the so-called “skill positions”…and how fortunate we were to have uniquely talented, highly-paid veterans at these positions.

The idea in the Andy Reid era was to recruit “game-changers”—skill-position guys who could take over a game at a crucial point. And then you filled out the rest of your offensive roster with low-budget journeymen. You built your playbook around the game-changers. You also built up the role-importance of the game-changers at the expense of fundamental execution of the playbook. There was one standard of grading consistent performance and effort for the journeymen— and a slightly more forgiving standard for the “game-changers”.

The offensive results over the years were sometimes spectacular in the old system—and sometimes dismal. Coming up short was usually explained by “so-and-so had a bad day” or “so-and-so was double-teamed all day”… Often instead of “game-changing” events, the offense was reduced to desperate comeback attempts after mind-numbing periods of power outage. Too often it just turned into an offense that was “winging it”…

What I now realize about what happened over this past weekend in Philly is Kelly’s offensive system is in Phase 2. This is the phase where you clean out the food locker of all the leftover filet mignon. He’s going to run this offense like a restaurant that specializes only in cheesesteaks. He’s hoping, no he’s confident, that the results will be increasingly delicious with a huge decrease in power outages.

Big contract game-changers? You need not apply unless you are on the Defense side of the ball…

Thomas Jackson

About Thomas Jackson

Jax Sports Media has been reporting on NFL teams in the mid-Atlantic region since 2006. Thomas Jackson is its senior writer. Tom started covering the Philadelphia Eagles for the MVN Network in 2007. In 2009 he joined the Bloguin Network. He now also covers the Baltimore Ravens.

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